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Welcome to the webBRIEFCASE business and IT glossary. If you can't find the work / phrase you're looking for: search for it below, since it may be elsewhere on this site.

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Welcome to the webBRIEFCASE business and IT glossary. If you can't find the work / phrase you're looking for: search for it below, since it may be elsewhere on this site.

If you still can't find it, contact support@webBRIEFCASE.com.

C is a widely used, structured programming language. Java is similar to C. C++ is C, but with the addition of object oriented programming - e.g. classes.

See: Computer Aided Design

See: Computer Aided Manufacturing

A worksheet in a spreadsheet workbook consists of cells (data buckets) arranged in rows and columns. A cell can contain data (e.g. a field of a record, some test, etc), a formula, etc.

When people take their work from a shared list, some people will choose the easiest activities since they can be completed quicker and easier. This will especially be the case, if the individual is subject to measures / KPIs or the individual is not experienced / skill enough to tackle other items. Methods of avoiding cherry picking are: allocating work rather than allowing people to pick, rating the difficulty of items, providing incentives / rewards for picking difficult items, applying measures across a team rather than individuals. Sometimes it is appropriate to cherry pick. If for example, a list is becoming too large, and it's difficult to see the scale of the total amount of work, then dealing quickly with a large number of smaller, easier items brings more clarity. A related term is: low hanging fruit - i.e. those smaller, simpler items.

See: CPC

CPC = Cost per click. It is a method of charging for web advertising services. You supply the advert materials, and these are published by a publisher: a website or advertising network. You are then charged each click someone clicks on your advert, not when the advert is published for you.

Google Adwords is an example of a CPC advertising platform.

CPC platforms should have measures in place to stop people from sabotaging your campaign by clicking on the banners multiple times resulting in you being charged for invalid clicks.

Some CPC platforms (e.g. Adwords) require that you bid for your position against your competitors. If you bid too low, your advert may not be shown.

CPC is often considered as cost effective because your offering (e.g. brand / service) gains from advertising exposure anyway at a relatively low cost, depending on the number of click-throughs.

 


In business - we all have customers. If someone asks you to do something, they are your customer. Your boss for example. You should always try to ensure customer satisfaction and can achieve this by second-guessing (and confirming if possible) what they will want to see you produce, not just what they ask for (there is usually a difference). You should balance the customers' wants against the resources (e.g. time) that you have available. See also: MoSCoW. 


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